Marketing Manager

Marketing Manager (Promotional or Advertising Director)

The marketing manager is responsible for the overall coordination of all promotional activities for the store and its merchandise and services. A student with superior leadership and communication skills is a must. Experience and advanced skills in art and design would be helpful. A strong curriculum emphasis in CAD, fashion design, photography, AV, art, newspaper, or yearbook (desktop publishing) is suggested. A creative thinker who can motivate is the idea.

• Proof all advertising and displays prior to public viewing.
• Responsible for meeting deadlines for promotional activities
• Care and maintain all promotional fixtures and props
• Assigns department staff to complete displays and advertising by deadlines
• Evaluate and measure display and promotions with POS sales reports.
• Orchestrate all marketing event steps from start to finish.

• Plan school-year schedule of promotional activities and themes.
• Plan monthly advertising schedule.
• Develop print advertising copy.
• Plan monthly display schedule.
• Coordinate displays themes around merchandise or services planned by specific department managers.
• Prepare promotional activities report for monthly management meetings.
• Marketing plan for staff
• Marketing plan for other schools
• Marketing plan for student alumni
• Marketing plan for parents
• Marketing plan for the community
• Marketing plan for charity

• Smart gift card tracking
• Customer loyalty card tracking
• Customer-specific marketing with coupons based on sales data
• Email broadcasting
• E-commerce web store
• Customer price catalog
• Gift registry
• Customer mailing
• Student coupons
• Staff coupons
• Explore marketing as a future career by job site visit or inviting a speaker

• Advertising agent
• Marketing manager
• Direct mail coordinator