Midland Dow High School Marketing Winner

Midland Dow High School (MI) marketing winner!

The Charger Shoppe knows how...

10-day coffee purchase contest, boys vs. girls

...to market coffee!

6-month iced & hot coffee campaign

@Charger Shoppe posting pictures of opposites on Twitter: hot & iced coffee

Posting customer pictures on Instagram buying hot & iced coffee and giving a thought for the day

Posting 3 unique signs in bathrooms, on gym doors, and attached to a large TV

Sasquatch vs. Panda beef jerky contest

4 audio files of school announcement commercials

Watch the commercial for the beef jerky contest Sasquatch vs. Panda (ouch!)

Before the marketing campaign (monthly): iced coffee sales $39.33 & hot coffee sales $27.50

Before the marketing campaign (monthly): teriyaki beef jerky sales $34.33 & original beef jerky sales $16.66

After the marketing campaign (monthly): iced coffee sales $26.00 & hot coffee sales $123.00

After the marketing campaign (monthly): teriyaki beef jerky sales $76.00 & original beef jerky sales $72.00