2022 Marketing Contest Winners
1st place: $1,000.00 prize
Grizzly Gear, Northside High School, AR
Melinda Briscoe, teacher
Spring cleaning sale
by Sydney Klein
Goals: winter & senior 2022 apparel clearance
Marketing tools used:
Storefront window advertising
22-50% discounts for 2 weeks
NHS senior photos modeling apparel (posted on social media & print ads)
Printed sale fliers & signs
Conclusion: Cleared out most of the winter & senior 2022 apparel to make room for summer apparel. Gross sales significantly exceeded 2019 & 2020.
2nd place: $100.00 prize
Flyer Hangar, Little Falls High School, MN
Mike Kaluza, teacher
Slushie contest
by: Little Falls High School business class
Goals: increase customer count + store & slushie awareness
Marketing tools used:
Slushie contest event
In-store digital signage
Posters in school
Social media posts
PA morning announcements
In-store contest entry bucket
Conclusion: Contest & winner announcements generated store excitement and more customers!
2nd place: $100.00 prize
The Corner Store, South Tech High School, FL
Lynn Moran, teacher
Store video
by: Chris Joseph, Shemer Cebert, Claude Ovilmar
Goals: increase awareness of the store, gift cards, & mobile POS event pop-ups
Marketing tools used:
YouTube video
Conclusion: Video generated store excitement and more customers!
3rd place: $50.00 gift card
The Wildcat Cafe, El Dorado High School, AR
Jackie Phillips, teacher
Upgrading POS
by: Ruby Aguilar, Ramiyah Miller, American Ramos, Adian Waldrof, Kaylie Williams
Goals: add a credit card payment option & a second mobile POS station
Marketing tools used:
Added 2 new POS stations & 2 credit card terminals (can use Apple Pay and Google Pay)
Announced new digital payment options on social media & signs
Conclusion: The credit card upgrade increased sales 30%. The second POS station moves customer lines faster and can sell anywhere inside or outside EDHS.
3rd place: $50.00 gift card
Cafe de Warrior, Southfield High School, MI
Cheryl Dunn, teacher
+ 
Add a new cafe profit center
by: Ndudu, Cobi, Nia L, M. Thompson, Kaila, Naya, Jamara, Nia D, Milana, Lucky, Dajhani, Laron
Goals: create a coffee shop at a second location, "Cafe de Warrior"
Marketing tools used:
Daily teacher order forms
Student employee aprons
Menu posted on social media & cafe signs
St. Patrick's Day & Easter coupons
Senior 22% discount if they help underclassmen
Conclusion: The second location increased our gross sales $200 a day. The cafe tablet POS connects to the store POS server for accurate sales & inventory reports.
3rd place: $50.00 gift card
The Lions Den, Lockport High School, NY
Jill DiTullio, teacher
Combos & 2-for deals
by: Lockport High School marketing class
Goals: increase purchase quantity & average customer totals
Marketing tools used:
Combo deal: pizza & ice cream bar
Mix & match drinks, 2 for $1.00
Posters in school
Social media posts
PA morning announcements
In-store contest entry bucket
Conclusion: In 2 weeks, made a $786.85 profit on promotion items
4th place: $25.00 gift card
Wolf Den Cafe, Heritage High School, WA
Erica Johnson, advisor
New smoothie flavor combos
by: Heritage High School, Katelynn House, Natalie de Orta, Kenedi Moist, Suzanna Hurtado-Mendoza, Tatiyana Brown
Goals: get customers to discover and try new smoothie flavors
Marketing tools used:
Added Rockstar blend
Added Nerds to Vampire blend
Digital signage
Posters in school
Social media posts
PA morning announcements
Conclusion: In 2 weeks, made a $786.85 profit on promotion items
4th place: $25.00 gift card
Hornet Hideout, Orange County High School, VA
Patricia Day Ownens, advisor
Getting out of the red!
by Kayla Weaver & Mikaelah Cuevos
Goals: to recoup sales losses due to COVID
Marketing tools used:
30% discount at graduation
Social media promotions
Reorganized Facebook page
Reorganized store managers
Conclusion: Sold over $7,000.00 and so were able to pay outstanding bills. Now out of the red & profitable!
We would like to thank all the school stores & cafes who entered the 2022 Marketing Contest
Berryville High School, Janeyce Sprouse
Bosser Cafe, Amanda Sedberry